Role: Lead Product Designer Scope: UX, UI, IA, Product Strategy Platform: Mobile (iOS/Android)

I redesigned a crypto wallet into a gamified, progression-based experience inspired by idle RPGs. The goal: make complex Web3 actions feel intuitive, fun, and approachable for beginners while still empowering advanced users.

Crypto wallets feel intimidating too many steps, too much jargon, zero motivation loops. The product needed:

A clearer onboarding into Web3 concepts

A simple, guided way to perform transactions

Motivation systems that reward daily use

I restructured the entire experience into a character-driven system where your in-app avatar levels up as you explore features like swapping, sending, and questing.

Progression loops: XP, quests, milestones

Simplified flows: Reduced transaction steps by ~40%

Visual storytelling: Unified game-themed UI system

Clarity: Cleaner IA, more transparent gas/fee breakdowns

Home (Game Board): Live stats, quests, and wallet balance

Portfolio: Assets, XP tracking, and progression states

Swap/Send Flows: Streamlined transaction UI

Quests: Daily/weekly missions, rewards, streaks

Onboarding: Choose starter class + tutorial sequence

Gamification can bridge the gap between intimidating tech and friendly engagement—when done with clarity, purpose, and tight UX flows.