Pitch Arcade Website Design
Adrianto Dwitomo
Pitch Arcade Website Design
Role: Lead UI/UX Designer · Creative Director
Project Scope: Design of 5 core UI flows: Landing Page, Pitch Submission Flow, Dashboard Overview, Validated Report Page, Price & Plans Page.
Timeline: 2-3 Weeks
Client: AISA (AI-driven startup evaluation + pitch feedback platform)
🎯 Challenge
Pitch Arcade’s MVP version was functional but lacked visual polish, brand cohesion, and a user experience engineered for clarity, trust, and replay value. Founders and early-stage startups visiting the platform needed to instantly understand what the system did, feel confident about their data privacy, and enjoy a fun, gamified experience that encouraged iteration.
Custom Bentos
The Pitch Arcade AI Commitee
🔍 Approach
Designed the Landing Page to deliver “one-screen story” clarity: headline, email capture field, key features, social proof.
Mapped the Pitch Submission Flow with game-arcade metaphors (drop in your pitch, face the AI committee, iterate & win). Simplified fields, minimized friction.
Created a clear Dashboard Home for logged-in founders: an at-a-glance overview of metrics, account status, recent runs, upcoming upgrades — accessible, light, and focused.
Built the Report Page with detailed analytics: committee score, persona feedback, actionable recommendations, journey plot, export options — optimized for readability and iterability.
Developed the Pricing Page: tier comparison, game-themed labels, clear calls-to-action, aligned to the theme of a start-up leveling system.
Pricing Section
Stories from partners
🎨 Design Highlights
Visual language: retro-future/neon arcade aesthetic with minimal “AI chaos”, emphasizing trust and craft.
Interaction design: gamified feedback loop, iterative progression, badges and visual momentum cues.
Illustrative world building footer
🧠 Key Takeaways
Mixing gamification metaphors with high-trust design helped engage a serious founder audience without sacrificing professionalism.
Starting with clear one-screen storytelling on the landing page improved comprehension of the value proposition.
Designing flows that minimise friction (especially in the submission process) supports higher conversion and more submissions.
Visual consistency (colors, microcopy, icons, tags) across the platform strengthened brand cohesion and recognition.
Pitch Submission
Report and Dashboard page
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Posted Nov 14, 2025
Designed UI flows for Pitch Arcade, enhancing user experience and brand cohesion.
