Like many, DGIC’s omni-shopping team
Boomer Olivas
Like many, DGIC’s omni-shopping team was scrambling mid-COVID, identifying areas for improvement during an unprecedented decline of shopper data.
The frozen dessert e-commerce landscape reveals a tale of two markets: while Kroger territories struggled significantly in 2022, strong performers like Target, Meijer, and Albertsons demonstrated huge growth. The data shows market leadership patterns and emerging opportunities, particularly in the novelties segment which outperformed traditional ice cream categories.
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Posted Mar 2, 2026
Like many, DGIC’s omni-shopping team was scrambling mid-COVID, identifying areas for improvement during an unprecedented decline of shopper data. The froze...
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