Boomer Olivas
Consumer Insights, Marketing Analytics, & UX Optimization
Ready for work
Boomer is ready for their next project!
Snack Report - Specialty cafe looking to expand into drive-thru.
The bread and butter of strategy. Understand your market and consumer with a quick-turnaround insights report catered to your needs. I wanted to find a way to help small businesses produce insights without the budget of marketing department. From here, we can better focus our research for a more efficient working partnership.
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Like many, DGIC’s omni-shopping team was scrambling mid-COVID, identifying areas for improvement during an unprecedented decline of shopper data.
The frozen dessert e-commerce landscape reveals a tale of two markets: while Kroger territories struggled significantly in 2022, strong performers like Target, Meijer, and Albertsons demonstrated huge growth. The data shows market leadership patterns and emerging opportunities, particularly in the novelties segment which outperformed traditional ice cream categories.
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The Georgetown Brewing case study exemplifies how thorough market analysis, strategic positioning, and precise execution can transform a business. By identifying the craft can opportunity early and developing a comprehensive go-to-market strategy, we helped Georgetown evolve from a local taproom favorite to a regional craft beer leader.
This transformation required balancing respect for the brand's heritage with bold strategic vision, proving that data-driven insights, when properly executed, can unlock exponential growth opportunities in competitive markets.
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Competitive Brand Analysis
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User Experience Optimization
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Music Performance and Production
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