Social Listening Competitive Analysis. We studied social marketing strategies from some of the nations argest beverage distributors such as: BevMo, Total Wine, and more. Through identifying these retailers' preferred channels of marketing, we provided suggestions to our client in order to optimize their social marketing efficiency. Key takeaways were to promote product launches with prizes and giveaways, while simultaneously curating content that is more interactive such as videos, recipes, and sweepstakes.