Wellness by Sage Brand Toolkit Development

Wellness by Sage is a holistic wellness coaching startup focused on helping individuals find balance, mindfulness, and sustainable health practices.

With a foundation in calm confidence and approachable expertise, the brand needed a digital presence that reflected serenity while positioning Sage as a trusted professional.

This project focused on creating a calm, structured toolkit that gave her everything required to start confidently:

Brand Identity & Visual System: A soft, inviting palette with refined typography and design elements to reflect a wellness-focused aesthetic.

Content Flow Calendar: A weekly storytelling rhythm balancing education, client wins, and personal insights.

Custom Canva Templates: Social templates for Instagram and Facebook to share quotes, tips, testimonials, and reels covers with ease.

Instagram & Pinterest Storytelling Plan: A clear framework for weaving in authority, relatability, and promotional content.

Coaching Toolkit: Resources, caption starters, and prompts to reduce the daily decision fatigue of posting.

SEO & Hashtag Vault: Starter keyword and hashtag strategies to help her be more discoverable online.

The result is a toolkit that blends structure with ease, empowering her to share consistently while maintaining a calm, confident brand presence.

Business: Wellness by Sage (wellness coaching, Wales) Scope: Full brand toolkit, content flow system, templates, storytelling plan Platforms: Instagram, Facebook, Pinterest, Google Business Profile Tools: Canva Pro, Google (Forms, Sheets, etc), Meta Business Suite, Notion, Pinterest Business & Ads Timeline: 4 weeks

We built a brand-led content system tailored to coaching: a soft, wellness-inspired visual identity; flexible Canva templates; and a storytelling flow that helped the founder confidently share her expertise, client results, and personal insights without burnout.

Brand Identity Kit: Palette, typography, iconography, and design guidelines

Content Planning Calendar: 30-day launch schedule with a clear posting rhythm

Instagram & Facebook Template Pack: 20+ branded Canva templates for quotes, product showcases, testimonials, and reels

Pinterest Template Pack: 25+ templates for seasonal and evergreen boards

Promo Planning Sheet: System for seasonal offers, launches, and social campaigns

Lead Magnet Toolkit: Simple framework to attract and warm up potential clients

SEO & Hashtag Vault: Keywords and hashtags to increase visibility and engagement

Discovery & Audit: Market research, competitor analysis, and audience insights

Visual Identity: Elegant, clean, and versatile palette with friendly typography

System Design: Structured posting rhythm (education, proof, personality, promo)

Template Creation: Social media templates for launch and ongoing posting

Automation Setup: Guidance for scheduling posts and managing content consistently

Within the first month, they were posting consistently 4x/week across social channels. Key metrics to monitor include saves, profile visits, enquiries, and website clicks — all contributing to early business growth and brand awareness.

Canva Pro, Google (Forms, Sheets, etc), Meta Business Suite, Notion, Pinterest Business & Ads