Digital Toolkit Development for Clean & Pristine

Clean & Pristine came to us with a strong reputation offline but a digital presence that didn’t yet reflect the clarity and professionalism of their work. Their challenge wasn’t just being online but having a system that it easier for them to be consistent and intentional with their marketing strategy.

Together, we built a digital toolkit designed to take the stress out of marketing and turn consistency into something simple and unique to their brand:

Content Planning Calendar: Designed for simplicity, making scheduling feel manageable rather than overwhelming for such a small business.

Custom Canva Templates: Branded visuals for Instagram, Facebook & Pinterest to maintain a cohesive look across platforms.

Pinterest Launch Plan: Seasonal and evergreen boards to extend reach beyond local clients and potentially building an e-commerce platform.

Lead Magnet Campaign: A streamlined process to attract and warm up potential clients.

SEO & Hashtag Vault: Resources to improve discoverability and make posting more intentional.

The result is a digital presence that feels streamlined, consistent, and approachable. It gives the founder space to focus on clients while the system works quietly in the background to grow visibility.

Business: Clean & Pristine (residential eco cleaning, South Africa) Scope: Brand refresh, content system, social templates, scheduling setup Platforms: Instagram, Facebook, Pinterest, Google Business Profile Tools: Canva Pro, Google (Forms, Sheets, etc), Meta Business Suite, Zapier, Notion Timeline: 4 weeks

Scattered branding

Inconsistent posting due to manual, last-minute content

No system for seasonal promotions, testimonials, or campaigns

We built a brand-led content system: a soft, professional visual identity; a reusable template library; and a weekly posting rhythm supported by light automation and promo planning. Every element was designed to make content creation feel seamless while maintaining a polished and approachable brand presence.

Content Planning Calendar: 30-day calendar with a structured weekly posting rhythm and batching workflow

Instagram Template Pack: 15 branded Canva templates for quotes, promos, testimonials, and reels

Pinterest Template Pack: 25 branded Canva templates for evergreen pins.

Promo Planning Sheet: Simple seasonal and offer planner to stay ahead of campaigns

Automation Setup Guide: Step-by-step instructions for scheduling posts via Meta Business Suite

Brand Voice Mini-Guide: Tone, content pillars, and caption starters for consistent messaging

SEO & Hashtag Vault: Starter keywords to improve discoverability and audience reach

Discovery & Audit: Quick review and in-depth research of competitors, current content grid, and customer FAQs

Visual Identity: Soft, clean palette; modern, friendly typography; accessible contrast

System Design: Weekly rhythm (education, proof, personality, promo) with batching checklist

Template Library: 15 IG posts covering quotes, tips, testimonials, soft-sell, and reel covers and 25 Pins for evergreen content to extend reach outside South Africa

Automation: Scheduling through Meta Business Suite, caption bank creation, and “first 90 days” content roadmap

Within the first month, Clean & Pristine moved to a consistent 3x/week posting rhythm with scheduled content and a reusable promo plan. Key metrics to monitor: saves, profile visits, enquiry DMs, and Google Business clicks.

Canva Pro, Meta Business Suite, Google Business Profile, Zapier, Notion

Together, we can create a toolkit that gives your brand a cohesive look, a clear voice, and a simple way to shine online.

I’d love to hear from you. Use the form below to get in touch — whether you’re curious about templates, collaboration, or just want to say hello.