Brand and Content Toolkit for Aubrey Lombard Jewellery

Aubrey Lombard Jewellery was a new jewellery startup, ready to bring beautiful, handcrafted pieces to the market. They needed more than just designs; they needed a complete system to launch and grow confidently online.

This project focused on creating a full brand and content toolkit that gave the founder everything required to start strong.

Brand Identity & Visual System: Refined palette, typography, and design elements to create a polished, cohesive look.

Content Planning Calendar: Easy-to-follow schedule that made posting consistent without overwhelm.

Custom Canva Templates: Social media templates for Instagram, Facebook, and Pinterest to showcase products elegantly.

Pinterest Launch Strategy: Seasonal and evergreen boards to expand reach and attract ideal customers.

Lead Magnet & Promo System: Tools to engage potential clients and encourage enquiries.

SEO & Hashtag Vault: Starter keywords and hashtag strategies to make discoverability intentional and effective.

The result is a digital presence that feels clear, consistent, and professional. It was about empowering the founder to focus on designing jewellery and building client relationships, while the system quietly supports growth.

Business: Aubrey Lombard (handcrafted fine jewellery, South Africa) Scope: Brand refresh, content system, social templates, scheduling setup Platforms: Instagram, Facebook, Pinterest, Google Business Profile Tools: Canva Pro, Google (Forms, Sheets, etc), Meta Business Suite, Zapier, Notion Timeline: 3 weeks

New business with no established online presence

Needed a full brand identity and digital launch system

No existing templates, content plan, or strategy for consistent posting

We created a brand-led launch system from scratch: a refined visual identity, reusable social media templates, a structured content calendar, and clear promotion systems. Every element was designed to work together to establish a strong foundation for growth.

Brand Identity Kit: Palette, typography, iconography, and design guidelines

Content Planning Calendar: 30-day launch schedule with a clear posting rhythm

Instagram & Facebook Template Pack: 20+ branded Canva templates for quotes, product showcases, testimonials, and reels

Pinterest Template Pack: 25+ templates for seasonal and evergreen boards

Promo Planning Sheet: System for seasonal offers, launches, and social campaigns

Lead Magnet Toolkit: Simple framework to attract and warm up potential clients

SEO & Hashtag Vault: Keywords and hashtags to increase visibility and engagement

Discovery & Audit: Market research, competitor analysis, and audience insights

Visual Identity: Elegant, clean, and versatile palette with friendly typography

System Design: Structured posting rhythm (education, proof, personality, promo)

Template Creation: Social media templates for launch and ongoing posting

Automation Setup: Guidance for scheduling posts and managing content consistently

Within the first month, they were posting consistently 3x/week across social channels. Key metrics to monitor include saves, profile visits, enquiries, and website clicks — all contributing to early business growth and brand awareness.

Canva Pro, Meta Business Suite, Google Business Profile, Zapier, Notion