Client Name: Neo Childcare Industry: Telemedicine / Maternal & Child Health Objective: Design a mobile-first telemedicine platform to connect first-time mothers in underserved Nigerian communities with pediatric care, vaccination tracking, and educational content. Scope: Strategy, Discovery, UX Research, Visual & Product Design, Iterative Prototyping, Developer Handoff Duration: 6 weeks

Nigeria faces a high child mortality rate, with over 7 million babies born without access to adequate healthcare. First-time mothers often lack reliable medical guidance, leading to poor health decisions.

The Jojolo team — backed by Neo Childcare’s 6,000+ member community — wanted to create a mobile-first telemedicine platform that would:

Make pediatric care accessible and culturally resonant.

Help mothers easily book appointments, track immunizations, and monitor development milestones.

Provide free community support via forums while sustaining growth with a hybrid revenue model.

Conducted Zoom interviews with both doctors and mothers in the Neo Childcare network to uncover their needs, fears, and motivations.

Learned that trust and simplicity were key to adoption — mothers valued reliable guidance, while doctors sought both recognition and fair incentives.

Performed competitive analysis of Babymigo, BabyCenter, and Omomi to identify opportunity gaps.

Discovered a unique differentiator: community-first design — a free, open-access forum as an on-ramp to paid features.

Designed a hybrid monetization model: free access to the forum for mothers, while premium features (appointments, tracking) were subscription-based or pay-as-you-go.

Introduced gamification for doctors and mothers: engagement badges (Silver, Gold, Platinum) built trust and encouraged ongoing participation.

Low-Fidelity Wireframes: Focused on validating flows before visuals.

Onboarding for Multiple Children: Simple, upfront profile setup allowed tailored insights per child.

Milestone Tracking: Empowered mothers to record and follow key development events (e.g., first steps, first words).

Growth Charts: Enabled parents to monitor weight, height, and head circumference over time.

Immunization Scheduling: Provided clear reminders and guidance to ensure timely vaccinations.

Culturally Resonant Visuals: Crafted a warm, empathetic design language aligned with the trust and accessibility required for the target audience.

For Doctors: Badges and recognition boosted motivation and professional credibility.

For Mothers: Seeing a doctor’s badge added a layer of trust on top of medical credentials, reassuring them of quality care.

Enhanced engagement and retention for both user groups.

The Jojolo app delivered a human-centered, culturally relevant telemedicine experience, resulting in:

Early adoption within the existing 6,000+ Neo Childcare mothers’ community.

A clearer and more intuitive health management journey, reducing barriers to accessing care.

A strong foundation for future growth and partnerships in maternal-child health services.