Seamless Buyer Experience Design for Sabi Market
Bolu Obisanya
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Posted Oct 13, 2025
Designed a seamless buyer experience for Sabi Market's B2B e-commerce platform.
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Timeline
Nov 4, 2024 - Jun 12, 2025
Project Overview
Client: Sabi Market
Industry: B2B E-Commerce for Africa’s informal trade sector
Objective: Design a seamless buyer experience that supports discovery, onboarding, order & account management, and efficient checkouts for SMEs.
Role: Product Designer – Buyer Side
Scope: UX Research, Flows, Wireframes, UI Design, Prototyping
Year: 2025
The Challenge
Buyers—mostly small retailers—faced fragmented processes for sourcing goods: switching between suppliers, struggling with refunds, and dealing with order delays. The platform needed to:
Make onboarding quick and intuitive, especially for first-time users.
Provide clear navigation for browsing products, managing carts, and checking out.
Offer account tools like adding store locations and tracking orders.
Build trust through transparent payments and order visibility.
The Solution
Marketplace Experience
A clean, mobile-first catalog with robust search and filtering for fast product discovery.
Onboarding & Account Setup
Simplified sign-up with phone/email.
Guided onboarding to set up profiles and add branches/store locations.
Progressive KYC for higher transaction tiers.
Cart Management
Persistent cart visible across sessions.
Real-time stock info and delivery estimates.
Ability to split orders by branch/location.
Checkout & Payments
Multiple payment options (wallet, bank transfer, cards).
Clear summaries and transparent refund expectations.
Account & Order Dashboard
Buyers can see order history, delivery status, and invoices in one view.
Integrated notifications for promotions, payment updates, and deliveries.
