Atkins Website Modernization
Jair Reina
The Challenge
Modernize & Simplify a Legacy Website
Slow, outdated WordPress site
Fragmented platforms → high cost & complexity
Needed fresh design to showcase products & build community
Risk: Poor UX, low engagement, high maintenance
My Role
Technical Architect & Product Manager
Prioritized tasks to align with business goals
Guided migration & reuse of legacy integrations
Simplified tech stack → reduced risk & cost
Oversaw redesign, integrations, and process planning
Tech Stack: Contentful | Next.js | Netlify | GitHub Actions | Cypress
The Approach
Simplify. Reuse. Automate.
Removed redundant platforms & integrations
Leveraged legacy assets → faster, safer migration
Designed intuitive, accessible UX
Implemented test automation for smooth deployment
Results
Faster. Cleaner. More Engaging.
80% faster site performance
Streamlined UX → highlights products & community
Accessibility fully implemented
Simplified stack → lower maintenance & complexity
Value Delivered
Turning Technical Expertise Into Business Impact
I transform complex technical challenges into real business results. For Atkins, I worked with Digitas and Corra teams to modernized their tech stack, improved performance, and delivered a high-impact, accessible experience, all while reducing risk and leveraging existing assets.
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Posted Oct 19, 2025
Modernization of Atkins’ site as Technical Architect and Product Manager, transforming their outdated WordPress site into a high-performing digital experience
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Timeline
Jan 1, 2025 - Jul 31, 2025
Clients
Atkins
