I led the front-end development and CMS architecture for Lamb & Co, the real estate and design business of the famous HGTV twins from Unsellable Houses. The project included migrating real estate listings, blog content, and creating a seamless experience between WordPress and Shopify for their online store. The site now supports easy updates for their team, improved SEO, and enhanced analytics to drive business decisions, resulting in measurable traffic, engagement, and conversion improvements.

Existing site needed modernization while remaining on WordPress

My client, an agency in charge of the redesign, wanted highly custom components and pages

Team required easy-to-use CMS tools for adding properties, blog posts, and pages

Shopify store had to integrate seamlessly with WordPress for a unified user experience

Needed advanced custom functionality like Google Maps neighborhood boundaries, form integrations, and analytics setup

Led front-end development and managed the dev team

Architected the CMS with reusable Gutenberg blocks for easy client updates

Integrated Shopify with WordPress, including real-time product count display

Implemented custom Google Maps API integrations for neighborhood boundaries

Set up Mailchimp, GTM, and GA4 integrations to inform the client’s marketing efforts

Collaborated with the Create Motive agency for design and workflow alignment

Tech Stack: WordPress | ACF | Gutenberg | Shopify API | Google Maps API | Sass | jQuery | Vanilla JS | GitHub Actions | AWS | Cloudflare

Migrated property listings, blog posts, and legacy content

Created reusable CMS components for non-technical content updates

Developed seamless Shopify–WordPress integration for unified UX

Configured analytics, tracking, and form integrations to optimize marketing insights

Leveraged past experience to solve complex integration challenges efficiently

Monthly visitors increased from 20k to 100k

Organic form conversions increased 120% in the first month

Client gained actionable analytics insights for business decisions

SEO rankings improved significantly

Reduced ongoing developer maintenance costs through CMS empowerment

I modernized a complex real estate and e-commerce platform, integrating WordPress and Shopify while creating reusable CMS tools that empowered the client to manage content independently. By solving tricky technical challenges, from Shopify–WordPress integration to Google Maps customizations. I delivered measurable improvements in traffic, conversions, and operational efficiency, demonstrating my ability to translate complex technical projects into tangible business results.