The scope of this project consisted of creating a brand identity for the client and developing their online presence.

Our team created a general project roadmap that outlined the steps needed to complete each phase, starting with the branding, messaging, brand elements, and finally the web design.

Part of the branding challenge was adapting the brand to a different company name than originally planned. The brand identity needed to be tweaked to match the new business name.

We wanted to maintain a similar look and feel to the original brand — one that would speak to the company’s name and purpose, while redesigning to match the new criteria. Our creative design process and consistent communication with the client helped us achieve just that.

To speak to the nature of their business, we wanted to keep a three-dimensional aesthetic. We kept the same line and angle styles, and took into consideration the letter “M” as being an integral part of the branding.

The final iteration resulted in a multi-dimensional illusion of the logo’s icon. This was in line with our intention of creating a three-dimensional brand that would represent what the company does in an elegant way.

To accompany the new branding, our team designed Mahnger Homes’ website. We were tasked with everything from the domain and hosting purchase to the content creation for their online presence.

The final result was a simple and refined website to match the brand’s clean lines, use of ample white space, and mindful application of brand colours. Fine details like anchor links to specific locations on the homepage, a back-to-top button, and smooth transitions between pages all helped create the brand experience that shape the perception of their website visitors.