Crosstown: Real Estate Branding, Web Design, and Marketing
Téa Mihaila | Disignr Marketing
Overview 🔎
Crosstown is a six townhome development in Vancouver’s charming East Side.
Disignr was tasked with the Project Branding, Web Design, and Marketing for this new real estate development.
Problem & Solution 🤝
The challenge for this project was creating a brand that would show up consistently across every platform.
The way we solved this was by maintaining the design elements to a minimum, which helped us create materials that did not distract from the information presented. Moreover, this minimalistic approach helped strengthen the brand identity, helping buyers recognize it easily.
Process 🛣
Our team had to come up with ways of creating materials that would speak a cohesive message and maintain the intended tone throughout.
Working with the established colour palette, typefaces, and complementary design elements, we created a harmonious library of marketing materials that effectively communicated the message of this new development.
2022
