Concrete Cashmere needed a website do-over to refresh their brand image and online presence. Their website at the time was very static, had little content, and limited call to action. The site revamping efforts used those deficiencies and relevant user research to re-create a lasting and impactful design for this Vancouver-based design-build company.

The website re-design project was one of many assignments I completed during my time with Concrete Cashmere, so I had the opportunity to learn the company culture and really get to know the people working there. As such, the most challenging aspect of this project was designing something that reflected the personality of the people working there. Being a female-driven and dominated workplace, the design needed to maintain a certain elegant aesthetic while inspiring confidence and showing the company’s proven experience.

Working with the marketing coordinator, I successfully designed the UX and UI for the updated website. This new design prioritized the user experience by improving readability, providing clear CTA’s, and promoting user interaction with the website.

Sketch / Adobe CC / WordPress / Divi Theme & Builder

Tea (UX/UI Designer) / Irish Pasao (Marketing Coordinator)

I participated in client meetings at the beginning of the project with the CEO, marketing and engineering teams to understand the mission, vision and values of the company. Working with the CEO and marketing coordinator, we identified the direction of the website redesign.

I studied the old website and researched other design-build companies in Vancouver in order to learn common terminology and services provided. The marketing coordinator and I determined the major elements to include on the updated website.

I prefer starting out with low- and mid-fidelity wireframes to think through the structure of web pages. I used Sketch to iterate through the design process.

Every week, I presented the website progress to the client using Sketch and the maintenance WordPress site. These check-ins were helpful feedback at keeping up with design expectations.

I tested the website on desktop, tablet and mobile in order to discover layout and other user experience issues.

I learned about the entire process of website redesign - from user research and early wireframing, to the engineering requirements and final design launch. Working so closely with the CEO and marketing coordinator was a very wholesome experience. I especially enjoyed the collaborative nature of this project, as the final design would not have reached the desired state without this highly iterative process.

The main challenge was meeting the specific design requirements while ensuring the design would display properly on all devices and screen sizes. Testing and QA was definitely the most intensive phase of this project, and also well worth it to ensure the best possible UX for visitors.