Marketing Campaigns for a Luxury Resort & Casino
Erika Maessaka
Brand Designer
Graphic Designer
Social Media Marketer
Adobe Illustrator
Adobe Photoshop
Google Ads
Created marketing campaigns for the five-star resort Maestral in Montenegro, from concept, marketing text, and art direction, during the course of a year.
OOH campaign. This digital collage showcases the entertainment options at the resort, with images reaching “beyond” the logo to echo the slogan
The main objective was to build Maestral’s image as a luxury refuge by the Adriatic sea that offers a complete entertainment experience to its guests.
Instagram multi-post for a Valentine’s Day campaign. In addition to the social media channels, created visuals for the website, email newsletter and outdoors
Campaign for light-up outdoor advertising boards. These were displayed in sequence along roads for drivers, meaning they needed to deliver a fast and digestible message. The simple text over monochromatic photographs in the brand’s colours did just that
