Translating the Greek Island Feel into Branding
Erika Maessaka
Created the logo, branding and campaign concept for Lesvos Artisan, a family-owned creator of traditional products produced in Lesvos, Greece. The main objective was to transmit the feel of slow-pace island life.
The logo, colour pallet, and visual elements were chosen based on the first logo created by the family, over 100 years ago, honouring its history and tradition.
Family Tradition & Heritage = A genuine storytelling + “Vintage aesthetic” = Premium & “Artisanal” feel
Also created illustrations to complement the branding and be used as small details in advertising materials. ●
Illustrations made with Photoshop brushes
Mockup of cheese package
Mockup of sardines tin
Mockup of olive oil bottles
Example of Instagram feed and digital content
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Posted Mar 28, 2023
Created the logo, branding and campaign concept for Lesvos Artisan, a family-owned creator of traditional products produced in Lesvos, Greece.
