Question 1

What skills should a freelance Google Ads expert have?

Accepted Answer

A great Google Ads expert needs to know how to make ads that people really want to click on. They should be good at finding the right words to use in ads, called keyword research. They also need to keep an eye on how the ads are doing and make changes to improve them.

Question 2

Why is it important to check a freelancer's past work in Google Ads?

Accepted Answer

Looking at what a freelancer has done before can show you how skilled they are. Past work, like ad campaigns and reports, can tell you a lot about their style and success. It's like reading a book about what they can do for you.

Question 3

How can a client and a freelancer agree on project goals?

Accepted Answer

First, the client should share what they want to achieve, like more website visitors or more sales. Then, work with the freelancer to set clear and simple goals. It's like planning a roadmap so everyone knows where the project is going.

Question 4

What should a client do to start a Google Ads project smoothly?

Accepted Answer

A client should gather all the important information before starting, like who they want to see the ads. It helps to have a clear timeline and budget ready. This makes it easier for the freelancer to get to work quickly and effectively.

Question 5

What deliverables should clients expect from a Google Ads expert?

Accepted Answer

Clients should get things like ad copy, which is the text for the ads. They might also receive reports showing how well the ads are working. These are like the tools the freelancer uses to show their progress and results.

Question 6

How can communication between a client and freelancer be successful?

Accepted Answer

It’s important to have regular chats about how things are going with the ads. Clear updates help everyone stay informed and make changes if needed. Think of it like being on a team where everyone helps each other.

Question 7

What role does keyword research play in Google Ads?

Accepted Answer

Keyword research helps find the best words that people would use to search for a product or service. A freelancer uses these words to make the ads more interesting. It’s like using a secret language to talk to people who might buy your stuff.

Question 8

Why is performance analysis crucial in Google Ads management?

Accepted Answer

Performance analysis shows how well the ads are doing, like how many people are clicking on them. It helps the freelancer know what’s working or what needs a change. It's like having a scorecard to keep track of the game.

Question 9

How can setting timelines help in Google Ads projects?

Accepted Answer

Timelines make sure that both the client and the freelancer know when things should be done. It helps keep the project on track and prevents surprises. Think of it as a clock that tells everyone when to finish each part of the work.

Question 10

What difference does a well-written ad copy make?

Accepted Answer

Good ad copy catches people’s attention and makes them want to learn more or buy. It uses words that are catchy and clear. It’s like a really good story that keeps you interested until the end.

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