A modular Light & Dark presentation system designed for Expedia Group, focused on clarity, accessibility, and scalability. Built as a flexible framework to support product storytelling, data visualization, and brand consistency across teams.
The Challenge
As teams created presentations independently, slide layouts began to drift from Expedia Group’s brand standards. Decks showed inconsistent typography, heavy content blocks, and competing color usage — making it harder to scan information and maintain a cohesive visual experience.
Before: Teams relied on ad-hoc slide creation, resulting in brand inconsistency and content-heavy layouts.
The challenge was to replace this fragmentation with a unified system that supports data-heavy content, works seamlessly in both light and dark modes, and enables teams to build polished decks quickly without reinventing layouts.
To solve this, I focused on building a presentation system that balances brand consistency, usability, and real-world team workflows.
Light and dark parity designed simultaneously.
Light and dark parity designed simultaneously.
My Approach
I focused on three core principles:
System First Built a reusable slide framework with consistent spacing, typography rules, and color logic.
Light + Dark Parity Every layout was designed simultaneously in both modes — not converted afterward — ensuring contrast, readability, and brand integrity.
Real-World Usability Templates were created for actual presentation needs: • Section openers • Data + charts • Feature highlights • Image-forward storytelling • Closing CTA slides Everything was optimized for quick swapping of content.
Data-heavy slide restructured for scanability.
Data-heavy slide restructured for scanability.
Modular components for rapid deck assembly.
Modular components for rapid deck assembly.
Deliverables
• Complete Light & Dark slide system
• Modular layout components
• Typography hierarchy
• Color tokens for both modes
• Sample slides demonstrating product, data, and narrative use
Designed in Figma for easy collaboration and handoff.
Results
• Cleaner visual hierarchy
• Faster deck assembly for teams
• Improved accessibility in dark mode
• A scalable design system that supports multiple presentation styles
This template allows teams to move faster while maintaining a cohesive brand experience.
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Posted Feb 16, 2026
A Light/Dark presentation system designed for clarity, accessibility, and scale. A flexible framework for storytelling and brand consistency.