James Franco Digital — WordPress Site Built to Capture

James Mauricio Franco's existing sales funnel was functional but didn't reflect his professional level. Conversions were low. He had good content, but the structure was confusing and the user experience lacked fluidity.

The goal: redesign the landing page from scratch to increase perceived authority, improve engagement and conversion rates, and create a visually coherent brand experience that's easy to navigate. Built on WordPress with the Astra theme and Elementor PRO.

The challenge wasn't just technical. It was one of strategic clarity: transforming the website into a growth tool.

I was hired not just to "build pages," but to redesign with a specific outcome in mind: lead capture. My approach:

Analyze the current user flow and identify friction points.

Design the downloadable PDF from scratch, ensuring visual coherence and perceived value.

Create a wireframe in Figma using a proven structure: problem, solution, social proof, action.

Implement everything in WordPress + Elementor, respecting its limitations without sacrificing UX.

Define a clear visual hierarchy, generous spacing, and useful micro-interactions.

Deliver a simple usage guide so the client can update the site independently.

A website that communicates the consultant's unique value in under 5 seconds. Guides visitors clearly toward key CTAs. Uses intentional photography and typography to convey professionalism and approachability. And it's 100% editable by the client, with no developer needed.

The result was a modern, clean, and highly functional website, ready to scale.

"Ernesto has greatly improved the delivery of graphic projects in our company, standing out for his speed and efficiency. His work has significantly enhanced our digital presence and increased customer engagement and conversions." — James Mauricio Franco (@consultor_digital_marketing)