Oleos & Canvas: Applying a Cohesive Visual System (2019–2024)
Ernesto Carrazana
Oleos & Canvas: Applying a Cohesive Visual System (2019–2024)
Designed and adapted visual assets for Oleos & Canvas across editorial, social media, event materials, proposals, and video content during a 5-year collaboration.
My Role
Brand Designer
I designed and applied visual assets across the brand’s main communication channels, working within its established creative direction.
My work focused on translating the brand’s visual language into editorial, digital, event, and video materials, while keeping each piece consistent across formats.
Scope of Work
Editorial Design
Catalogs, proposals, and artist-focused publications
Social Media
Content and reusable templates for campaigns and exhibitions
Event Branding
Print and digital materials for launches, events, and partnerships
Video Content
Branded video assets and exhibition recaps
Selected Work
Editorial Design
Editorial materials translated the brand into a structured format for presenting artists, projects, and cultural initiatives. The layouts used consistent typography, color, imagery, and hierarchy to make each piece feel connected to the wider identity.
About Oleos & Canvas — Editorial Design
Partnership Proposals
I designed proposal materials that gave Oleos & Canvas a clear and professional format for presenting its work to partners and collaborators.
Proposal Book, Editorial Design for Partnership Communications.
Campaign and Exhibition Branding
Campaign and event materials adapted the core visual system to different exhibitions, locations, and themes. Each project retained shared brand elements while creating room for its own narrative and visual character.
#ProudToBe Toronto — Global Expansion Through Collaboration
Social Media as a Brand Channel
Social content was treated as an ongoing editorial channel rather than a collection of isolated posts. Templates and visual rules helped maintain consistency while supporting regular cultural, artist, and exhibition-focused communication.
Journey to the Island — Event Branding & Print Design
Instagram as a Narrative Tool — Connecting Culture Through Questions
Video Storytelling
Video content extended the visual identity into motion, documenting exhibitions and supporting brand storytelling across digital channels.
The Result
Over 5 years, I designed a range of communication materials for Oleos & Canvas across editorial, social media, events, proposals, and video.
The work helped extend the brand’s established visual identity across recurring initiatives, giving artists, exhibitions, partnerships, and cultural projects a consistent visual presence.
Tools
Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro.
Selected External Work
View the full visual journey: Open project archive
Transcendence: An Afro-Cuban Art & Fashion Show: View exhibition
#ProudToBe: View exhibition
Journey to the Island 2022: View exhibition
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Posted Oct 10, 2025
Designed visual materials across editorial, social media, events, proposals, and video for a creative studio blending art, design, and storytelling.
