Olyns — Advertising Media Kit Redesign 2026

Olyns is a Digital Out-Of-Home (DOOH) company that operates smart screens at retail locations. Their existing media kit was 24 pages long, focused on recycling, and that angle wasn't relevant to their target audience: agencies and CPG brands. The design didn't work for this type of audience either, and it wasn't on par with competitors.

The original kit contained information that wasn't relevant to the target audience and wasn't visually appealing. The content needed to be synthesized, refocused toward what actually matters to advertising decision-makers, and the design needed to be elevated to compete in the DOOH space.

Philip Stanger, founder of Olyns, provided a design brief with everything needed, delivering the real value of the content without losing any key data. From there:

Content restructuring: Condensed 24 pages down to 13 by removing everything that didn't speak to the target audience

Clear visual hierarchy: Every page has a defined purpose and guides the reader toward action

Copy-aware design: I worked with the content, not around it. The visual structure reinforces the message, it doesn't decorate it

Full Media Kit (13 pages): High-quality PDF with a cohesive visual system, clean typography, and data presented with clarity. Also delivered an optimized compressed version for email distribution

PowerPoint Version: Editable adaptation so the sales team can customize presentations without breaking the visual system

One-Pager: A single-page executive summary that captures the essentials of the kit. Designed to leave in the prospect's hands after a meeting

The final system gave Olyns a 13-page media kit built for agency and CPG conversations, plus an editable PowerPoint version and a one-pager for sales follow-up. The team could now present the same core story across meetings, email outreach, and leave-behind materials without rebuilding the document each time.