From 2018 to 2023, Gaviota Tours needed ongoing visual communication across brochures, catalogs, social campaigns, events, and video. The work had to support different destinations, seasonal offers, and formats while keeping the brand recognizable over time.

I worked as a Brand Designer, applying and maintaining the visual system across print, social media, and video.

My responsibility was to make the brand usable in day-to-day communication: clear enough for information-heavy materials, consistent enough for recurring campaigns, and flexible enough to work across different channels.

Brochures and catalogs for travel products and industry events. I organized destination, excursion, and offer information through hierarchy, typography, color, and photography.

Reusable visual formats for seasonal campaigns, destination content, offers, and travel updates. The system made recurring communication feel connected without repeating the same layout.

Short-form videos for social media, using edited footage, typography, subtitles, music, and brand elements. The pieces were designed to communicate clearly with or without sound.

Across formats, I used the same core visual decisions:

A color palette inspired by Caribbean light and coastal landscapes

Legible typography for information-heavy travel content

Authentic destination photography

Consistent spacing, proportions, and layout structure

Reusable elements that could adapt to print, social, and video

The work below shows how the system was applied across multiple years and touchpoints.

This project shows my ability to maintain a visual system over time, adapting it to new formats and campaigns without losing clarity or recognition.