Santa Maria Tours needed a visual identity for an eco-conscious travel agency focused on meaningful experiences, local culture, and nature.

The project began without an existing logo, color palette, typography system, or guidelines. The goal was to create a clear and flexible brand foundation that could be applied consistently across digital, print, social media, and on-the-ground materials.

Develop a complete identity system that would give Santa Maria Tours a recognizable visual presence and practical tools for communicating its offer across every customer touchpoint.

From scratch, I developed a complete visual system:

Created a custom wordmark with subtle organic curves

Designed an abstract icon inspired by natural paths and human movement

Focused on simplicity, scalability, and emotional warmth

Defined a warm, earthy color palette: terracotta, deep green, sand white

Selected clean, legible typefaces (Inter + Playfair Display) for digital and print

Established clear rules: spacing, hierarchy, dos and don'ts

Mockups for business cards, brochures, and vehicle signage

Social media templates (Canva) for consistent storytelling

Guidelines for photography style: candid, natural light, people-focused

Santa Maria Tours received a complete visual identity designed to support its launch and keep every customer touchpoint consistent.

The system included a custom logo, color palette, typography, usage guidelines, photography direction, social media templates, and mockups for print and signage. Each element was built around the same positioning: thoughtful travel experiences rooted in nature, local culture, and human connection.

With clear rules for layout, spacing, color, and imagery, the team had a practical foundation for creating marketing materials without losing the character of the brand.