Supercharge provides EV charging solutions for businesses and municipalities, helping them deploy fast, reliable infrastructure and accelerate the energy transition in France.

Our mandate was to design and ship a high-performing marketing website that reflects the brand’s commitment to sustainability while driving qualified leads.

End-to-end UX/UI and web development, from scoping and structure to build, QA and launch. I owned design, performance, and technical SEO.

We started with a tight deadline and a clear objective: ship a fast, conversion-oriented site in under one month, without compromising brand quality.

The focus was on fundamentals that compound: clear information architecture, lightweight animations, technical SEO built in from day one, and a scalable component system.

Initial workshops clarified the 3 primary audiences and journeys. We mapped content to intent and removed duplication to reduce friction.

Key flows:

Discover the product and benefits

Explore solutions per audience

Convert with clear CTAs and FAQ support

Resulting structure: Home → Solutions → Drivers / Businesses / Investors → FAQ → Contact

Clean, spacious layouts that communicate speed and reliability

Motion used sparingly to guide attention, not to decorate

Visual language aligned with sustainability and technology

Components designed for scale and easy content iteration

CMS: WordPress for speed of implementation and editor autonomy

Front-end: custom components, minimal JS, accessible markup

Animation: micro-interactions implemented without impacting load time

Performance: image pipeline, caching, code splitting, and strict budgets

Technical SEO integrated at build time: semantic structure, metadata, sitemaps, clean URLs

Internal linking aligned with buyer journeys

Content blocks designed for future multilingual expansion and SEO scalability

Delivering design and build in a compressed timeline required strict scope control and a component-first mindset

Balancing rich motion with performance targets pushed us to favor micro-interactions and pre-planned asset budgets

Simplified, user-centered structure that supports three audiences

High-performance website ready to scale content and features

Strong technical foundation for organic acquisition