Mal Luné Music, a major independent label in French rap, expanded its strategy with a new artist roster and Dolby Atmos mixing services in its Paris studios. To support this shift, the label partnered with AVANGARDISM to build an interactive Webflow site that elevates the brand, showcases artists, and positions the studio as a reference for Dolby Atmos mixing.

Create an immersive Webflow website that promotes the new artist roster

Add dedicated pages for Dolby Atmos mixing services within the Mal Luné studios

Structure and optimize content for targeted SEO, reaching artists, producers, and labels searching for spatial audio mixing

Ship an interactive Webflow site on a sub-four-week schedule to align with the label’s strategic timeline

Balance bold, music-driven visuals and animations with strict performance targets

Clearly position Dolby Atmos services while keeping the artist narrative front and center

Platform: Webflow, leveraged for speed, reliability, and editor autonomy

CMS: custom collections for artists, releases, services, FAQs, and press assets, enabling the team to update pages without developer support

Interactions: bespoke animations and micro-transitions built in Webflow to enhance immersion while staying lightweight

Dedicated Dolby Atmos service pages with intent-aligned headings, FAQs, and internal linking from artist and studio sections

Clean URL structure, meta data, and schema opportunities outlined for future growth

Media Room to centralize clips, interviews, and assets for press workflows

A modern, immersive site that highlights the new artist roster and the studio’s Dolby Atmos capabilities

Editor-friendly CMS enabling fast updates to artists, services, and press materials

Performance-minded animations and a clear information architecture that supports both discovery and conversion

Webflow, native CMS collections, custom interactions, on-page SEO foundations.