FMA Assurances, a leading insurance brokerage, engaged AVANGARDISM to redesign its corporate website as part of a broader digital transformation. The goal was to modernize the brand experience, improve usability across devices, and strengthen online conversion performance.

Rebuild the WordPress website in under three months to coincide with the public reveal of FMA’s new visual identity at the largest two-wheel industry event in France, a key business moment. Deliver a fast, secure, fully responsive experience with an editor-friendly CMS for the marketing team. Optimize content and technical foundations for SEO, while ensuring a smooth data migration.

We ran an agile, feedback-driven process to ship quickly without sacrificing quality. Workstreams ran in parallel: content and IA refinement, design system setup, WordPress build with a minimal plugin footprint, performance budgets, and security baselining aligned with ACPR recommendations. The marketing team received targeted enablement to manage content autonomously.

Migrate to WordPress while meeting strict mobile, performance, and security targets, and staying aligned with ACPR expectations for user data protection.

Deliver on a sub-three-month timeline with frequent stakeholder feedback, without slowing the build.

Coordinate with FMA’s IT team, less familiar with WordPress, and upskill the marketing team for autonomous SEO and content operations.

Launch with zero downtime at a strategic moment for brand visibility.

We simplified navigation and removed duplication to make key actions obvious and reduce friction. Content was reorganized to clarify value propositions and address recurring questions, with clear CTAs and an FAQ to support decision making.

Credible, contemporary, and accessible. The interface favors clarity and hierarchy, with micro-interactions that guide attention without impacting performance. The visual language reflects the new identity while remaining focused on legibility and trust.

CMS: WordPress with a lean, maintainable setup and minimal plugins for security, autonomy, and speed

Front-end: custom components, accessible markup, strict performance budgets

Motion: GSAP for subtle, fluid interactions that do not penalize load time

SEO: technical and editorial optimization, metadata, redirects, and clean URL structure

Workflow: Figma for design and Trello for delivery tracking

Hardened WordPress configuration, reduced plugin surface, role-based access, regular updates, and best practices aligned with ACPR guidelines. Deployment and backups structured to support continuity and rollback if needed.

We collaborated on copy to clarify FMA’s positioning and benefits versus other brokers. The revised messaging improved readability, aligned with user intent, and provided a stronger foundation for organic search.

On-time launch aligned with the new brand reveal, without service interruption

Faster loading, responsive experience with clear paths to action

Stable, secure site with an editor-friendly CMS for the marketing team

Positive qualitative feedback from users and stakeholders, validating a user-centered, performance-minded approach

WordPress, GSAP, custom component library, Figma, Trello.