For Ramadan 2025 and the Middle East market, Messika engaged us to elevate the visual and emotional impact of its iconic Move collection. Working alongside the in-house team, we helped define the campaign’s art direction, produced premium 3D content, and co-created an immersive sound identity to amplify storytelling across channels.

Support Messika’s Ramadan 2025 campaign for the Move collection by:

Contributing to art direction aligned to the target audience and campaign narrative

Designing and producing high-fidelity 3D assets to serve the creative storyline

Co-creating a sound design that enhances the visual experience

Advising on integration and rollout within the broader campaign architecture

Art direction support, 3D content leadership, and sound design co-creation. Cross-functional coordination with Messika’s internal creative and production stakeholders to ensure consistency from concept to delivery.

We built a tight design-to-production pipeline focused on realism, elegance, and adaptability. Diamond materials and metal finishes were developed with meticulous attention to light behavior and reflections. Motion language was defined to feel refined and weightless, reinforcing the Move signature. Sound cues were designed to complement on-screen motion without overpowering the product.

3D material fidelity: achieving lifelike brilliance, transparency, and finesse of diamonds at luxury brand standards using Blender and Houdini with advanced rendering techniques

Compressed timeline: agile planning to deliver on a post-winter-break launch window without compromising quality

Multi-format optimization: adapting the narrative system for social platforms, in-store screens, and press while preserving coherence and impact

Art Direction: campaign creative axes defined with Messika’s team

3D Content: high-definition visuals and animated loops produced in Blender and Houdini

Sound Design: a tailored audio identity co-created to elevate product storytelling

Multi-format Deployment: smooth adaptations for social, press, and in-store screens

Strong resonance with Middle East audiences for the Ramadan 2025 campaign

~4M cumulative views and high engagement across campaign assets

Enthusiastic internal feedback from Messika on creative quality and final deliverables

Blender, Houdini, advanced rendering pipeline, audio production workflow.