Mangue boasts a vibrant and inviting brand identity that captures the essence of pure mango indulgence. 

The main challenge for the brand packaging was to create an elegant and eye-catching label design for MANGUE's marmalade glass jar. The design needed to highlight the premium quality of the product with gold details while showcasing the mango flavor through appealing illustrations. The packaging had to stand out on the shelves, convey the brand's luxurious yet natural essence, and ensure functionality and user-friendliness.

Business Type: Organic Mango Spread

Keywords: Fresh • Healthy • Premium • Modern Deliverables: Logo Suite • Color Palette • Typography • Packaging • Social Media Templates • Merchandise

Timeframe: 4 weeks

Create an elegant and eye-catching label design that stands out on retail shelves

Highlight the premium quality of the product through sophisticated gold accent details

Showcase the authentic mango flavor through vibrant and appealing fruit illustrations

Convey the brand's luxurious yet natural essence to attract discerning consumers

Ensure packaging functionality and user-friendliness for optimal customer experience

Establish a distinctive brand identity that captures pure mango indulgence

Design Approach The visual direction embraced a premium aesthetic that balances elegance with natural appeal. A rich color palette featuring vibrant mango hues was complemented by sophisticated gold foil details to emphasize luxury positioning. The illustration style focused on authentic mango imagery that communicates freshness and quality. Typography and layout were carefully considered to create visual hierarchy while maintaining the premium feel. The overall design language reinforced the brand's commitment to quality ingredients and artisanal craftsmanship.

Custom glass jar label design with premium finishing specifications

Brand identity elements including color palette and typography guidelines

Mango illustration artwork optimized for packaging reproduction

Gold foil detail specifications and placement guidelines

Print-ready files with technical specifications for manufacturing

Brand guidelines document for consistent future packaging applications