MANGUE — Premium Quality Spread

Mangue boasts a vibrant and inviting brand identity that captures the essence of pure mango indulgence. 

The main challenge for the brand packaging was to create an elegant and eye-catching label design for MANGUE's marmalade glass jar. The design needed to highlight the premium quality of the product with gold details while showcasing the mango flavor through appealing illustrations. The packaging had to stand out on the shelves, convey the brand's luxurious yet natural essence, and ensure functionality and user-friendliness.

Business Type: Organic Mango Spread

Keywords: Fresh • Healthy • Premium • Modern Deliverables: Logo Suite • Color Palette • Typography • Packaging • Social Media Templates • Merchandise

Timeframe: 4 weeks

Develop a distinctive and memorable visual identity that reflects VIRSARI®’s core values of versatility, sophistication, and modern lifestyle.

Craft a logotype using modern serif typography with elegant contrasts and ligatures to symbolize femininity, luxury, and adaptability.

Establish a refined color palette, balancing neutrality and sophistication and complementary shades for flexibility.

Create a cohesive typography system pairing serif and sans-serif fonts to enhance clarity, elegance, and brand consistency.

Ensure a professional and cohesive brand presence across all digital and print touchpoints, appealing to the target audience of women interested in cooking, interior design, and lifestyle products.