Mangue – Brand & Packaging Design
Bianca Santiago
MANGUE — Premium Quality Spread
Mangue boasts a vibrant and inviting brand identity that captures the essence of pure mango indulgence.
The main challenge for the brand packaging was to create an elegant and eye-catching label design for MANGUE's marmalade glass jar. The design needed to highlight the premium quality of the product with gold details while showcasing the mango flavor through appealing illustrations. The packaging had to stand out on the shelves, convey the brand's luxurious yet natural essence, and ensure functionality and user-friendliness.
Project Details
Business Type: Organic Mango Spread
Keywords: Fresh • Healthy • Premium • Modern
Deliverables: Logo Suite • Color Palette • Typography • Packaging • Social Media Templates • Merchandise
Timeframe: 4 weeks
Project Objectives:
Create an elegant and eye-catching label design that stands out on retail shelves
Highlight the premium quality of the product through sophisticated gold accent details
Showcase the authentic mango flavor through vibrant and appealing fruit illustrations
Convey the brand's luxurious yet natural essence to attract discerning consumers
Ensure packaging functionality and user-friendliness for optimal customer experience
Establish a distinctive brand identity that captures pure mango indulgence
App Design
Design Approach
The visual direction embraced a premium aesthetic that balances elegance with natural appeal. A rich color palette featuring vibrant mango hues was complemented by sophisticated gold foil details to emphasize luxury positioning. The illustration style focused on authentic mango imagery that communicates freshness and quality. Typography and layout were carefully considered to create visual hierarchy while maintaining the premium feel. The overall design language reinforced the brand's commitment to quality ingredients and artisanal craftsmanship.
Deliverables
Custom glass jar label design with premium finishing specifications
Brand identity elements including color palette and typography guidelines
Mango illustration artwork optimized for packaging reproduction
Gold foil detail specifications and placement guidelines
Print-ready files with technical specifications for manufacturing
Brand guidelines document for consistent future packaging applications
Main Logo
Social Graphics
Social Media Design
Flyer Design
Tote Bag
Brand Colors & Typography
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Posted Sep 30, 2024
Brand identity design created for a premium organic spread, combining rich, natural tones and refined packaging to highlight its authenticity and quality.
