Virsari® – Brand & Packaging Design
Bianca Santiago
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Posted May 8, 2024
The challenge for the Virsari brand was to create a distinctive and memorable visual identity that would stand out in the competitive home & lifestyle industry.
Likes
4
Views
55
Timeline
Apr 1, 2024 - May 30, 2024
Clients
Nadine Zureikat Concepts
Wordmark Logo
VIRSARI — Where Every Product Tells a Story
VIRSARI® is an online shop that showcases a collection of stylish and functional household items. The shop is designed to cater women who are interested in cooking, interior design and lifestyle accessories, offering a wide range of products that are both practical and aesthetically pleasing.
For this one client I was responsible to bring to life their visual identity, by capturing the brand essence to convey the idea of versatility and modern lifestyle according to its target audience.
Industry
Ecommerce / Retail
Market
Germany / DACH
Deliverables
Logo Suite
Color Palette
Typography System
Stationary Design (Letterhead, Invoice, Business Cards and Contract Template)
Packaging Design
Amazon A+ Content Design
Brand Guidelines
Timeframe
6 weeks
First logo sketches
Challenge
The challenge was to create a distinctive, memorable visual identity for VIRSARI that would cut through a crowded home and lifestyle market, while speaking directly to women interested in cooking, interior design, and lifestyle accessories, the brand needed to feel versatile, modern, and sophisticated across both digital and physical touchpoints, and all of this had to be achieved within a six week timeline.
Result
The solution focused on a restrained, flexible system, with a custom logotype in a modern serif using elegant contrasts and ligatures to read as feminine, luxurious, and adaptable, a refined neutral color palette for sophistication and flexibility, and a paired serif + sans-serif typography system for clarity and consistency, delivered as a full suite of assets including logo variations, brand guidelines, stationery, packaging and Amazon listing creative so the brand appears cohesive and scalable across product ranges and channels.
Logo Versions
Business Cards
Front & Back Letterhead Concepts
Packaging Design
Packaging Design
Packaging Design (Unnoficial concept)
Stacked Logo Version + Brand Guidelines Book
Social Media Design
Envelope Design
Envelope + Thank You Card Design
Amazon A+ Content Design
Final Brand Guidelines Book Design
Feedback
Working with Bianca was a game changer for VIRSARI, she quickly understood our audience and delivered a refined visual identity and packaging system that feels modern, versatile, and production-ready. The project stayed on the six-week timeline, communication was clear, and the final assets made our products look cohesive and elevated across digital and retail touchpoints. I highly recommend Bianca to any lifestyle brand seeking thoughtful, efficient brand design.
— Nadin Zureikat, Founder
Let’s Connect!
If Virsari resonates with you, I’d love to hear from you. Whether you’re envisioning a new project or simply want to exchange ideas, feel free to reach out. I’m always open to meaningful collaborations. ✨