This project is a redesign of the existing brand – Vedic Lab, which specializes in Ayurvedic beauty products with a scientific approach. For this spec-work, was created a set of template ideas for both their Instagram page and their website, in a way that captures the natural and scientific essence of the brand through clean and captivating models and product photography, bringing a holistic and informative approach according to the audience.

Business Type: Dermatological Skincare

Keywords: Modern • Minimal • Elegant • Feminine • Healthy • Ecological • Well-being • Scientific

Deliverables: UI / UX Design Concepts • Instagram Posts Design

Timeframe: 3 weeks

Redesign Vedic Lab’s visual identity to balance its Ayurvedic roots with a modern scientific approach.

Develop Instagram and website templates that showcase clean, captivating designs, emphasizing natural ingredients and product efficacy.

Incorporate high-quality product and model photography to enhance brand storytelling and audience engagement.

Create a holistic and informative visual style that resonates with the target audience while maintaining a sense of trust and professionalism.

Ensure brand consistency across digital platforms, reinforcing Vedic Lab’s position in the Ayurvedic beauty industry.

CONCEPT 1 - HOMEPAGE

CONCEPT 2 & 3 - HOMEPAGE

INSTAGRAM FEED CONCEPT