Dama Floare emerged in mid-2019, arising from the client's passion for flowers, music, poetry, art and Romanian culture. Having initially been created just as a personal hobby and later expanded professionally, the brand is characterized and distinguished by its unique decoration arrangements, which carry originality, sensitivity, aesthetic and artistic sense, in addition to also bringing environmental responsibility, using quality raw material in a sustainable way, with ethics as the main factor; respect for nature by using artificial specimens in its creations, without losing quality and originality, so that each piece develops a deep and symbolic connection in each client, according to their personality and story. The brand arises from the need to create an atmosphere of beauty and sensitivity, bringing unique decorations with a high artistic sense, and at the same time, talking to the personality and history of the creator of the brand. With all the brand mission, values and story, the brand identity was created in order to translate the client's vision and passion for flowers and art. A refined color palette, delicate typography, and organic elements evoke a sense of poetry and sustainability, aligning with the brand’s commitment to ethical craftsmanship.

The result is an identity that not only honors tradition and artistry but also creates a meaningful and emotional connection with its audience.

Business Type: Florist & Decorative Frames

Keywords: Vintage • Artistic • Poetic • Feminine • Modern • Sensual • Romantic

Deliverables: Logo Design Suite • Color Palette • Typography • Brand Guidelines Book • Stationary Design • Packaging Design • Instructions Card Design • Social Media Templates

Timeframe: 4 weeks

Develop a brand identity that reflects DAMA FLOARE’s passion for flowers, art, and Romanian culture.

Create a refined visual language that conveys originality, sensitivity, and artistic expression.

Design a cohesive system incorporating delicate typography, organic elements, and a poetic color palette.

Align the identity with the brand’s commitment to sustainability and ethical craftsmanship.

Establish an emotional and meaningful connection with the audience through a visually captivating and storytelling-driven design.