Lazy Cosmetics – Brand Identity

Fictional brand project, developed from the brief provided by a Brazilian design platform called Tifólio. Lazy is a new brand on the market, which aims to highlight the beauty and naturalness of women, bringing quality products of organic matter to women who love themselves.

With handmade and own manufacture products, the brand provides products that vary between classes B and C. And for women between 21 to 40 years old.

For the brand concept, the idea was to represent the brand in forms and illustrations in Line Art style in order to represent the curves and beauty of women in their most natural form, and the colors to represent the organic origin of the products and the woman’s femininity.

Design & Art Direction Bianca Santiago

Video Yan Krukov | Instagram: @milu6a

Music Peter Rudenko | Spotify: Peter Rudenko

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