Lazy Cosmetics – Brand Identity
Bianca Santiago
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Posted Feb 6, 2026
Complete brand identity and packaging design for Lazy Cosmetics, including logo, visual system, and product packaging.
Fictional brand project, developed from the brief provided by a Brazilian design platform called Tifólio. Lazy is a new brand on the market, which aims to highlight the beauty and naturalness of women, bringing quality products of organic matter to women who love themselves.
With handmade and own manufacture products, the brand provides products that vary between classes B and C. And for women between 21 to 40 years old.
The Design
For the brand concept, the idea was to represent the brand in forms and illustrations in Line Art style in order to represent the curves and beauty of women in their most natural form, and the colors to represent the organic origin of the products and the woman’s femininity.
Design & Art Direction
Bianca Santiago
Video
Yan Krukov | Instagram: @milu6a
Music
Peter Rudenko | Spotify: Peter Rudenko
Sodium-free shampoo
Full product set
Moisturizing Cream
Brand Stationary
Tag Design
Posters Design
Instagram feed concept
Brand Tote Bag Design
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