BEAUTIBE — Branding & Packaging Design

Beautibe is a wellness brand responsible for offering natural supplements for the daily routine, for women who cares about their health and want to live a healthier lifestyle.

The brand has as main values to bring high quality natural products with ethical and sustainable methods for women of all kinds and whp love themselves. With these values in mind, the brand’s visual identity was developed, with the aim of bringing a more holistic, feminine and friendly approach in line with the brand’s current aesthetic and concept.

Project Overview: I developed a brand identity for a nutrition supplement brand targeting women who prioritize beauty and a healthier lifestyle. The aim was to create a visually appealing and cohesive brand that resonates with the target audience's aesthetics and values. The main challenge was to craft a brand identity that seamlessly integrates the concepts of beauty and health while appealing to a diverse demographic of women. The identity needed to be elegant yet approachable, reflecting the brand’s commitment to quality and well-being. Additionally, the brand's visual language had to stand out in a saturated market of health and beauty products.

To address this challenge, I developed a sophisticated and feminine brand identity using a carefully curated color palette and typography choices.

The resulting brand identity successfully encapsulates the essence of beauty and health, appealing to women who value both. The cohesive and visually appealing design has helped the brand differentiate itself in the competitive market, fostering a strong connection with its target audience and driving brand loyalty.

By blending sophisticated colors and elegant typography, the brand identity not only stands out but also conveys a sense of trust and quality, making it a preferred choice for women seeking beauty and wellness supplements.

Business Type: Health Supplements & Serum for Women

Keywords: Feminine • Bright • Modern • Approachable Deliverables: Logo Design Suite • Color Palette • Typography • Brand Guidelines Book • Stationary Design • Packaging Design • Social Media Graphics

Timeframe: 4 weeks

Develop a visually appealing brand identity that seamlessly integrates beauty and health.

Create an elegant yet approachable design that resonates with women prioritizing wellness and aesthetics.

Establish a unique visual language with a refined color palette and typography to stand out in a competitive market.

Reflect the brand’s commitment to quality and well-being through sophisticated and cohesive design elements.

Ensure consistency across all brand touchpoints to enhance recognition and trust among the target audience.