Beautibe – Branding & Packaging Design

Beautibe is a wellness brand responsible for offering natural supplements for the daily routine, for women who cares about their health and want to live a healthier lifestyle.

The brand has as main values to bring high quality natural products with ethical and sustainable methods for women of all kinds and who love themselves. With these values in mind, the brand’s visual identity was developed, with the aim of bringing a more holistic, feminine and friendly approach in line with the brand’s current aesthetic and concept.

Industry Healthcare

Market Canada, EUA, Europe

Brand Strategy Workshop

Logo Design Suite

Color Palette

Typography System

Stationary & Social Media Kit

Packaging & Label Design

Brand Guidelines

Timeframe 4 weeks

Project Overview: I developed a brand identity for a nutrition supplement brand targeting women who prioritize beauty and a healthier lifestyle. The aim was to create a visually appealing and cohesive brand that resonates with the target audience's aesthetics and values. The main challenge was to craft a brand identity that seamlessly integrates the concepts of beauty and health while appealing to a diverse demographic of women. The identity needed to be elegant yet approachable, reflecting the brand’s commitment to quality and well-being. Additionally, the brand's visual language had to stand out in a saturated market of health and beauty products.

To address this challenge, I developed a sophisticated and feminine brand identity using a carefully curated color palette and typography choices.

The final brand identity for Beautibe achieved a strong and memorable presence in the health and beauty market, standing out through its elegant and feminine design. The cohesive visual language effectively connected with its target audience—women who value beauty, wellness, and quality—fostering a sense of trust and aspiration.

As a result, the brand was able to position itself as a premium and approachable supplement choice, enhancing brand recognition and emotional connection, and laying a solid foundation for long-term customer loyalty and market growth.

Develop a visually appealing brand identity that seamlessly integrates beauty and health.

Create an elegant yet approachable design that resonates with women prioritizing wellness and aesthetics.

Establish a unique visual language with a refined color palette and typography to stand out in a competitive market.

Reflect the brand’s commitment to quality and well-being through sophisticated and cohesive design elements.

Ensure consistency across all brand touchpoints to enhance recognition and trust among the target audience.

Let’s Connect! If Beautibe resonates with you, I’d love to hear from you. Whether you’re envisioning a new project or simply want to exchange ideas, feel free to reach out. I’m always open to meaningful collaborations.