E-commerce Platform UX/UI Design
Yuliia Ishchenko
E-commerce Platform for Official EAN Codes
A trustworthy and user-friendly e-commerce experience for buying official EAN codes, barcode stickers, and custom product labels.
EAN Code Shop is an e-commerce platform that provides fast and affordable access to official EAN codes and barcode stickers for online sellers. The website helps users buy globally recognized barcodes for platforms such as Amazon, eBay, Google Shopping, Bol.com, and other marketplaces.
Industry: E-commerce, Barcode Sales, Marketplace Tools, Retail Tech
Project Type: UX/UI Design, Website Redesign, E-commerce Design
Scope: Website Redesign, Product Pages, Cart, Checkout Flow, Mobile Adaptation, Free Barcode Generator
Contribution: UX/UI Design, Web Redesign, Mobile Adaptation, Visual System, E-commerce UX, Product Page Design
Project Overview
EAN Code Shop needed a website redesign that would make barcode purchasing feel simple, trustworthy, and fast.
The platform sells official EAN codes, EAN stickers, and custom barcode stickers to businesses and online sellers. Since the product is connected to marketplace compliance and product identification, the website had to communicate credibility from the first screen.
The main goal was to redesign the experience so users could quickly understand what they are buying, why it is legitimate, how the ordering process works, and how fast they can receive their codes.
Problems
The old website looked outdated
The previous version lacked a modern visual structure and did not immediately communicate trust, clarity, or professionalism.
Users needed to quickly understand the product value
Many customers buying barcodes may not be technical. They need to know whether the codes are official, unique, globally recognized, and compatible with major marketplaces.
The purchase flow needed more clarity
Users had to choose between EAN codes, EAN stickers, and custom stickers. Without a clear product structure, it could be difficult to understand the differences and select the right option.
Trust signals were not strong enough
For this type of product, users need reassurance before purchasing. Reviews, marketplace compatibility, direct delivery, secure payment, and guarantees needed to be more visible.
The website had to work smoothly on mobile
Many users browse and purchase from mobile devices, so the product pages, cart, ordering flow, and barcode generator needed to be adapted for smaller screens.
Goals
Create a clean and modern e-commerce experience for barcode sales.
Make the website feel trustworthy from the first screen.
Improve product category navigation for EAN codes, EAN stickers, and custom stickers.
Make pricing, delivery, and product benefits easy to understand.
Design clear product pages with simple ordering controls.
Improve the shopping cart and order confirmation experience.
Create a responsive mobile version of key pages.
Add supporting sections such as reviews, marketplace compatibility, FAQ, resources, and free barcode generator.
About the Project
EAN Code Shop is an e-commerce platform that provides official EAN codes and barcode stickers for online sellers.
The platform helps users sell products on marketplaces by giving them unique and recognized barcode numbers. It also offers additional tools such as a free barcode generator and educational content about adding EAN codes to different platforms.
The redesign focused on making the website easier to understand, easier to trust, and easier to buy from.
Pain Points
The client approached the project with a request to create a modern and trustworthy website that would improve user experience and increase customer confidence.
The old website felt overloaded and lacked a clear structure. This made it harder for users to quickly understand the service, compare products, review prices, and complete a purchase.
The challenge was to design a reliable, user-friendly interface for both desktop and mobile versions while keeping the buying process simple and conversion-focused.
Design Solution
To solve these challenges, we designed a clean and structured e-commerce experience focused on clarity and trust.
The new interface highlights the key information users look for first:
Official EAN codes
Transparent pricing
Fast delivery
Marketplace compatibility
Customer reviews
Secure payment
Simple ordering process
Money-back guarantee
Expert support
The layout was restructured into clear sections, including product categories, product cards, benefits, trust signals, reviews, customer education, and ordering steps.
As a result, the platform communicates credibility from the first glance and makes the buying process more straightforward.
Visual Identity
The visual style was designed to feel clean, credible, and commerce-focused.
The interface uses a light background, strong blue highlights, green action buttons, and dark navy typography. This creates a balance between trust, clarity, and conversion.
Typography
The project uses two typefaces:
Urbanist — used for bold and modern headlines.
Inter — used for body text, product details, forms, buttons, and interface elements.
This combination helps the website feel both modern and readable.
Color Palette
The palette includes:
#0095E0 — bright blue used for headings, highlights, and key accents.
#26B170 — green used for primary buttons, success states, and conversion actions.
#111827 — dark navy used for typography, footer sections, and strong contrast.
Light neutral tones — used for backgrounds, cards, product sections, and mobile screens.
The colors support a clean e-commerce look and help important actions stand out.
Website Structure
The redesigned website combines two key experiences: a fast EAN purchase flow and helpful educational content for users who are new to barcode purchasing.
Homepage
The homepage introduces the core value proposition:
Direct delivery. Lowest price guarantee. Official EAN codes.
It shows compatibility with major sales channels such as eBay, Amazon, Bol.com, Bing, Google, and Yahoo.
The page also includes product categories, trust badges, customer reviews, ordering steps, and reasons to choose EAN Code Shop.
Product Category Selection
A clear category selector was added to help users choose between:
EAN Codes
EAN on Sticker
Custom Stickers
This helps users understand the available product types immediately and choose the option that fits their needs.
Product Cards
Product cards show quantity options, barcode previews, marketplace logos, pricing, and a clear “View & Order” CTA.
This makes it easy for users to compare available packages and continue to the product page.
Product Detail Pages
Product detail pages were redesigned to make purchasing easier.
Users can select:
Number of EAN codes
Whether stickers are needed
Number of stickers per EAN code
Sticker size
EAN code values
Quantity
Shipping details
The interface also includes trust signals such as instant delivery, global recognition, secure payment, affordable pricing, and expert support.
Shopping Cart
The shopping cart was designed to be clean and easy to review.
Users can check products, quantities, discounts, sticker options, delivery details, and total price before completing the order.
This helps reduce uncertainty before checkout.
Order Confirmation
The success page confirms that the order has been placed and provides a clear summary of purchased products, delivery information, and order details.
This keeps the post-purchase experience professional and reassuring.
Educational Content
The website also includes educational pages explaining how EAN codes work for different marketplaces.
For example, the Bol.com page explains why sellers need EAN codes, how to assign them to products, and how to add products to the marketplace.
This content supports users who may be buying barcodes for the first time and helps the platform build trust through useful guidance.
Free Barcode Generator
A free barcode generator was included as an additional tool.
Users can generate high-quality barcodes by selecting a barcode format, entering a barcode number, and generating the final code.
This feature adds practical value to the website and supports users beyond the purchase process.
Reviews and Trust Signals
Since trust is critical for this type of e-commerce platform, the design emphasizes credibility throughout the website.
Trust elements include:
TrustScore badge
Customer reviews
Marketplace compatibility logos
Money-back guarantee
One-time payment
Direct delivery
Instant email confirmation
Secure payment icons
Clear ordering process
Expert support messages
These elements help reassure users before they buy.
Mobile Adaptation
A full mobile adaptation was created for the main website experience.
The mobile version includes:
Homepage
Category selection
EAN code product page
EAN sticker product page
Custom sticker pages
Shopping cart
Marketplace educational pages
Ordering process
Free barcode generator
The mobile layout uses simplified navigation, large touch-friendly controls, clear product cards, readable pricing, and strong CTAs.
This ensures the platform remains easy to use on smartphones.
Results
The final redesign created a clearer, more trustworthy, and more conversion-focused e-commerce platform.
Key Results
A modern website redesign for selling official EAN codes and barcode stickers.
Clear product navigation between EAN codes, EAN stickers, and custom stickers.
Improved product pages with structured options, pricing, delivery details, and trust signals.
Simplified shopping cart and order confirmation flow.
Mobile adaptation for all key e-commerce and content pages.
Free barcode generator designed as a useful supporting tool.
Educational marketplace pages to help users understand how to use EAN codes.
Stronger credibility through reviews, marketplace logos, guarantees, and clear benefits.
Project Scope
This case study covers the redesign of the EAN Code Shop website, including homepage, product category pages, product detail pages, cart, success page, educational marketplace pages, free barcode generator, and mobile adaptation.
The design was created to support a smoother purchase journey, improve trust, and help online sellers quickly buy the barcode products they need.
Conclusion
EAN Code Shop is an e-commerce redesign focused on trust, simplicity, and conversion.
The new website helps users quickly understand the value of official EAN codes, compare product options, complete a purchase, and access helpful barcode-related tools.
The final result is a clean, reliable, and mobile-friendly e-commerce experience for online sellers who need official barcodes for their products.
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Posted Apr 23, 2026
UX/UI redesign for EAN Code Shop, an e-commerce platform for buying official EAN codes, barcode stickers, and custom labels across desktop and mobile.
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Timeline
Feb 4, 2026 - Feb 28, 2026
