Restaurant Brand Identity & Culinary Branding

Restaurant brand identity and visual design for Veynden, a client, built around the tagline Proef, Geniet, Herinner, taste, enjoy, remember. The identity pairs expressive lettering with muted natural tones, and runs through print, packaging, merchandise, and the restaurant itself, from the menu card to the storefront.

A restaurant brand has to feel warm before a guest tastes anything, and it has to hold together across the menu, the table, the street, and the phone screen. Veynden needed an identity that feels considered and inviting without looking formal, reads clearly on a small card as well as a shopfront, and turns an everyday gathering into something guests remember.

The work starts from the signature: a full Veynden lockup with the Proef, Geniet, Herinner promise, joined by a compact stacked Veyn den signature for small surfaces and patterns. Dusty blue, warm sand, soft stone, sage, mauve, and charcoal keep the system calm and natural, and Cormorant Garamond carries the editorial voice while Manrope keeps everyday text clear. The same lockups, colours, and type run through every application after this point, from the business card and menu to the campaign and website.

Logo design, visual identity system, and restaurant application design, covering the lockup system, colour and typography systems, business cards, menus, pattern, packaging and bags, merchandise and caps, editorial journal, storefront, campaign compositions, social templates, stationery, and website mock-up. Designed in Adobe Illustrator, InDesign, and Photoshop.

A complete identity package for Veynden: the full lockup and compact signature, the visual identity system with colour and typography, and a full set of applications across print, packaging, merchandise, editorial, storefront, campaign, social, stationery, and website. The images above show the system applied, from the menu at the table and the shopfront to the campaign and the closing board.