KREMO — Ice Cream Brand Identity & Packaging Design

Ice cream brand identity and packaging design for Kremo, a client, built around a warm script wordmark, a curled K signature, and the tagline Creamy Goodness. The identity celebrates simple pleasures and sweet everyday moments, carried through packaging, signage, and everyday pieces in terracotta, caramel, and cream.

Ice cream brands all compete on joy, but joy alone does not make a brand memorable. Kremo needed an identity that feels warm and playful without looking childish, reads instantly on a small cup as well as a storefront, and turns a simple scoop into a moment people come back for.

The work starts from the lettering: a warm script wordmark, with a curled K used as a standalone signature across the system. The palette stays warm and soft: terracotta for richness, caramel and cream for lightness. Georgia and Helvetica Neue pair character with clarity. The same mark, colours, and type run through every application after this point, from the tub and cup to the poster and billboard.

Logo design, visual identity system, and packaging and application design, covering colour and typography systems, tubs, cups and cones, shopping bags, menus, flavour cards, loyalty cards, napkins, merchandise and caps, tote bags, posters, billboards, and social templates. Designed in Adobe Illustrator and Photoshop.

A complete identity and packaging package for Kremo: the script wordmark, curled K signature, and tagline, the visual identity system with colour and typography, and a full set of applications across tubs, cups, bags, menus, merchandise, posters, billboards, and social. The images above show the system applied, from the tub in hand and the shopfront to the billboard against the sky.