COBOT — AI Technology Brand Identity & Visual Design

AI technology brand identity and visual design for Cobot, a client, built around a rounded chat-bubble symbol with three dots, a geometric wordmark, an electric-purple palette. The identity carries through logo, typography, web mockups, signage, and merchandise, so the brand reads as futuristic, approachable, and unmistakably about conversation.

AI brands often look cold, technical, or interchangeable: the same gradients, the same robot cues. Cobot needed an identity that still reads as advanced technology, but feels human and inviting, like a conversation already in progress, and stays recognisable from an app icon to a building wrap.

The work starts from the symbol: a rounded chat bubble with three dots, the mark of a conversation already underway, with the wordmark's C formed from the same bubble. Violet carries the bold presence, while lavender and off-white keep the system light and open. Avenir Next carries headlines and short messages with open, rounded forms, and Helvetica Neue handles body text, interface labels, and supporting information. The same symbol, colours, and type run through every application after this point, from the website to the billboard to the tote bag.

Logo design, visual identity system, and application design, covering colour and typography systems, website and app icons, web mockups, signage and billboards, posters, stationery and cards, merchandise, and stickers. Designed in Adobe Illustrator, InDesign, and Photoshop.

A complete identity package for Cobot: the chat-bubble symbol and tagline, the visual identity system with colour and typography, and a full set of applications across web, app, signage, print, and merchandise. The images above show the system applied, from the website hero and app icon to the building wrap and tote bag.