Credix Finance — Custom Branding Kit

Fintech brand identity for Credix, a mobile banking client, built around a lower-case wordmark with a lime pixel-step detail, a dark navy and lime system, and a clear promise: banking that moves with you. The identity carries through the logo, colour and type system, bank cards, app UI, merchandise, and marketing templates, so the brand reads as modern, secure, and simple at every touchpoint.

Mobile banking asks for two things at once: total trust with money, and total ease of use. Credix needed an identity that feels secure enough for a bank and simple enough for an app, distinctive at the size of an app icon and confident at the size of a billboard, without looking like another generic fintech.

The work starts from the wordmark: a lower-case credix with a lime pixel-step detail in the c, a small digital signature that reads as modern and ownable. The construction grid keeps the mark exact at every size, and the palette pairs deep navy with lime and soft supporting tones, so the brand feels trustworthy without feeling stiff. The same mark, colours, and type run through every application after this point, from the bank card to the app screen to the billboard.

Project scope

Logo design, colour and type system, and application design, covering bank cards, app UI and icons, website, signage and billboards, posters, merchandise, business cards, stationery, ID badges, and marketing templates. Designed in Adobe Illustrator.

A complete branding kit for Credix: the wordmark and identity system with colour and type, and a full set of applications across bank cards, app UI, website, signage, posters, merchandise, stationery, and marketing templates. The images above show the system applied, from the card in hand and the app on screen to the billboard on the street.