SIPCHA — Matcha Brand Identity & Packaging Design

Matcha brand identity and packaging design for Sipcha, a client, built around a playful logo, a vibrant green visual system, and a smiling walking cup mascot with citrus in hand. The identity carries through takeaway cups, packaging, merchandise, and storefront graphics, so the brand reads as fresh, cheerful, and unmistakably matcha at every touchpoint.

Matcha cafés all lean on the same cues: green, calm, and minimal. Sipcha needed an identity that still reads as matcha at a glance, but stands out in a crowded café market, works on a small takeaway cup as well as a storefront, and turns an everyday ritual into something people remember.

The work starts from the mascot: a smiling walking takeaway cup holding a citrus slice, giving the brand a character customers can recognise instantly. Bold lettering carries the name, and the palette pairs deep pine green with an olive accent and warm ivory, a fresh system that feels vibrant without feeling loud. The tagline, A new era of matcha, states the promise, and the same mark, mascot, colours, and type run through every application after this point, from the cup and can to the tote bag and billboard.

Logo design, visual identity system, and packaging and application design, covering colour system, takeaway cups, cans and pouches, menus, merchandise and tote bags, stationery and cards, pins and coasters, aprons, storefront and interior graphics, posters, billboards, and social templates. Designed in Adobe Illustrator, InDesign, and Photoshop.

A complete identity and packaging package

for Sipcha: the logo, mascot, and tagline,

the visual identity system with colour, and a full set of applications across cups, cans, pouches, menus, merchandise, storefront, posters, and social. The images above show the system applied, from the cup in hand and the café window to the billboard on the street.