BLOP – Fresh Juice Branding & Packaging Design

Fresh juice branding and packaging design for Blop, a client, built around a rounded, bubbly wordmark, bold flavours, expressive typography, and vibrant colours. Six flavours, each with its own colour, icon, and mood, carry the identity from the bottle label to the campaign poster and website, so the brand reads as playful, fresh, and full of personality.

Juice shelves are loud: every brand shouts fresh, natural, and fun. Blop needed an identity that still reads as fresh at a glance, but gives each flavour its own personality without breaking the system, and stays bold on a small bottle label as well as a billboard.

The work starts from the wordmark: a rounded, bubbly Blop, matched by a label system where every flavour gets its own colour and fruit icon, from Green Glow avocado to Root Rhythm carrot. A six-colour system keeps the whole range feeling like one brand, and the type pairs Arial Rounded MT Bold for display headlines with Arial for body copy and Georgia as an editorial accent. The same mark, colours, and type run through every application after this point, from the flavour collections to the feed and website.

Logo design, visual identity system, and packaging and application design, covering colour and typography systems, the label system for six flavours, flavour collections, lifestyle photography, campaign posters, billboards, social posts and stories, feed templates, and website mock-up. Designed in Adobe Illustrator, InDesign, and Photoshop.

A complete branding and packaging package for Blop: the bubbly wordmark and label system, the visual identity system with colour and typography, and a full set of applications across six flavour labels, collections, lifestyle, campaign, billboard, social, and website. The images above show the system applied, from the bottle on the shelf to the billboard and the feed.