How do you make a space that feels like you? It’s more than furniture and decor—it’s about weaving your story into every corner, creating a sanctuary that speaks to your artistic soul.

That’s the heart of "Home Is Where The Art Is"—a social media campaign I crafted for Black Pepper Paperie. The campaign invites audiences to explore the profound connection between personal spaces and creative identity—all through the lens of multimedia artist Hadiya Williams and her stunning Home Collection.

The goal is to transform abstract ideas of self-expression into tangible connections between art, home, and identity—while introducing a new product line to the market.

The strategy is anchored in storytelling, blending Hadiya Williams' unique artistic journey with the collection’s Harlem Renaissance and Art Deco inspirations. Each post was designed to engage, inspire, and spark reflection in the audience.

Post 1: Dive into the essence of Black Pepper Paperie's Home Collection, where Harlem Renaissance vibes meet the sophistication of Art Deco inspiration.

Post 2: Meet Hadiya Williams, the visionary behind the collection, as she shares the personal stories and inspirations that drive her work.

Post 3: Encourage followers to reflect: What story does your space tell about your creative identity?

Post 4: Tie it all together—explore the connection between personal spaces, creativity, and the art that fills them.