Whiteline LLC — Packaging & Web Development

Whiteline is a UAE-based brand agency that handles product development and distribution for consumer brands across the GCC and international markets. I've been their design partner since 2018, embedded in their pipeline as the person who handles packaging, branding, and web builds for their clients.

Over the course of this partnership I've delivered 500+ packaging designs across categories including personal care, household cleaning, food, and industrial products. Every design follows the same process: brand-aligned concept, label and dieline layout, 3D mockup visualization, and print-ready production files with accurate color specs for their manufacturers.

On the web side, I've built and maintained 5 websites for Whiteline and their portfolio brands, handling design, development, and SEO across WordPress. Each site was built to match the brand identity I'd already established through the packaging work, keeping the visual language consistent from shelf to screen.

Most agencies cycle through freelancers. Whiteline has kept me on for 8 years because the work stays consistent, turnaround is reliable, and I already know their brand standards, manufacturer specs, and client expectations without needing to be re-briefed every time. That continuity means less back-and-forth, fewer production errors, and faster delivery on every new project that comes through.