Find My Seat: Brand Identity & Social Content

Find My Seat started as a one-off seating page for a real wedding: 443 guests across 39 tables on 2 floors. Guests scanned a QR code, searched their name, and found their table. The product worked. To serve other couples, venues, and planners, it needed a brand people could trust with an important day.

I turned that single-purpose page into a calm, recognisable identity and content system for 2 audiences: couples planning weddings and the venues and planners hosting them.

The early look was inconsistent, using a green palette and a typed-out name. The product also needed to speak to buyers with very different priorities: couples want ease and reassurance, while venues need smoother arrivals and a useful service for clients.

Other constraints included a detailed wordmark at favicon size, soft and generic early imagery, logos competing with busy wedding photography, and a mid-campaign domain change to findmyseat.io.

I developed a custom wordmark that carries the product idea inside the name. The “a” is drawn as a chair, while the slotted y-s joins the words like a place card. I rebuilt it as an SVG master with black and white versions.

The visual system uses Ink (#111111), Warm Ivory (#F7F4EE), and White, letting wedding photography carry the colour. Cormorant Garamond brings warmth to headings, while Inter keeps guest information clear.

A 7-page guide defined logo usage, clear space, colour, type, social media, and web. It includes profile-image rules that keep the wordmark within the central 70%, starter canvases for square, portrait, and vertical formats, and a rule to place the logo on a quiet panel rather than over faces, florals, or patterned clothing.

The wordmark was too detailed for browser tabs, and cropping it would break the brand rules. I designed a standalone chair symbol on a white tile, echoing the chair-shaped “a” and staying crisp in tabs, bookmarks, and phone home screens.

I replaced empty halls with the moments the product creates: guests arriving, checking a phone, and walking directly to their table. The imagery was AI-generated with Higgsfield (GPT Image 2.5), art-directed in 2K resolution, and framed for the intended crop.

Casting reflects the market through South Asian, Muslim, and white couples, plus multi-generational families. Warm, candle-lit tones sit naturally beside the monochrome system.

I designed separate social streams from one template system.

Couples: the guest experience and a clear price, including “Search your name. Find your table.”, “No more crowd at the seating board”, and “Three steps to your seat”.

Venues and planners: fewer “where’s my table?” questions, smoother arrivals, and an easy extra to offer couples.

Events: applications for charity dinners, awards, and conferences.

Each key post was delivered in square (1080×1080), portrait (1080×1350), landscape (1600×900), and vertical story (1080×1920) formats. Real app screenshots replaced drawn mockups so the content shows what guests actually see.

The system extended into 2 A4 brochures, vertical promo videos, link-preview images, and a print-ready booking QR code. When the business moved to findmyseat.io, the template toolkit regenerated posts, brochures, videos, and QR codes with the new address in 1 pass.

Wordmark system: SVG masters, black and white versions, and 2400px PNGs

7-page brand guidelines (v1.1)

19 social posts across couples, events, and venue messaging

2 A4 brochures: Couples (8 pages) and Venues (9 pages)

2 vertical promo videos (1080×1920)

2 link-preview images, a favicon, an app icon, and a print QR code

Find My Seat now looks and sounds consistent across Instagram, WhatsApp, the website, printed brochures, and venue QR signage. The system is quiet enough to sit alongside different wedding styles while remaining recognisable across web, social, print, video, and link previews.

It also gives the team separate ready-to-post campaigns for couples and venue partners, plus a reusable template system for fast price, copy, or domain updates.