A great brand doesn't just
Johanna Roussel
A great brand doesn't just tell people what a product is.
It makes them feel something before they've even tried it.
Moncha was developed as a beverage brand designed to create an emotional connection through personality, colour, and visual storytelling.
The goal wasn't simply to package a drink, but to build a brand people could recognise, remember, and relate to.
Looking back, these are often my favourite projects — the ones where strategy, branding, and packaging come together to create a complete experience.
What do you think people remember most: the product itself, or the feeling a brand creates around it?
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Posted Jun 18, 2026
A great brand doesn't just tell people what a product is. It makes them feel something before they've even tried it. Moncha was developed as a beverage brand...
