Some brands are built around

Some brands are built around a product.

Others are built around a feeling.

Poke Guru was designed to capture the energy of fresh food shared casually — colourful ingredients, vibrant flavours, and the relaxed atmosphere that makes people come back.

The identity combines bold typography, playful visual elements, and a flexible packaging system designed to work across multiple touchpoints while maintaining a strong and recognisable presence.

From the logo to the packaging, every element was created to feel approachable, contemporary, and full of character. Credits: Fish illustration - Marta Plusa