Most sushi brands look remarkably
Johanna Roussel
Most sushi brands look remarkably similar.
Black. Red. Chopsticks. Japanese patterns.
For Rolli, the goal was different.
The challenge was to create a brand that felt contemporary and approachable without relying on the visual clichés often associated with the category.
The result was a flexible identity system designed to work across packaging, takeaway, delivery, and digital touchpoints while keeping the experience simple, bold, and recognisable.
Looking back, I'm always interested by projects where the challenge isn't creating something completely new — but finding a fresh perspective on something people already know.
What's a category you think is overdue for reinvention?
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Posted Jun 18, 2026
Most sushi brands look remarkably similar. Black. Red. Chopsticks. Japanese patterns. For Rolli, the goal was different. The challenge was to create a brand ...
