Every project starts with a
Johanna Roussel
Every project starts with a direction.
ISP was developed for a French company specializing in topography, surveying, 3D modeling, and visualization.
The challenge was to create an identity that could reflect both technical precision and forward-thinking innovation without relying on industry clichés.
Through a highly structured visual system, the brand balances clarity, movement, and confidence across digital and print applications.
Looking back, I'm always fascinated by projects where complex expertise needs to be translated into something simple and immediately understandable.
What's the most challenging industry you've ever had to communicate visually?
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Posted Jun 18, 2026
Every project starts with a direction. ISP was developed for a French company specializing in topography, surveying, 3D modeling, and visualization. The chal...
