Most people don't buy windows
Johanna Roussel
Most people don't buy windows or doors.
They buy what comes with them.
More light. More comfort. A different feeling of home.
For 270 Menuiserie, the challenge was to create a visual identity that went beyond craftsmanship and technical expertise to communicate transformation itself.
Inspired by the movement of opening and closing, the identity evolved into a symbol that bridges architecture and nature — precision and change.
Projects like this remind me that good branding isn't always about what a company does.
Sometimes it's about the change it creates.
What's the most transformative brand project you've worked on?
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Posted Jun 18, 2026
Most people don't buy windows or doors. They buy what comes with them. More light. More comfort. A different feeling of home. For 270 Menuiserie, the challen...
