Virtual Assistant for Kiarra Soleil

Hi, I'm Aishwarya Ajay Barje, a virtual assistant with expertise in Pinterest marketing and experience in user research, social media management, and content creation. I had the opportunity to work with the amazing

Kiarra Soleil

REQUIREMENTS OF THE ROLE-

Complete Pinterest Management of Employer's and their client's Pinterest accounts.

Writing engaging pin descriptions.

Creating eye-catching pins of all pin types using Canva.

Conducting research on Instagram and Pinterest for keywords and hashtags

Repurpose content over multiple platforms.

Scheduling of created pins on Tailwind.

Complete any admin tasks as per the request of the employer.

Performed competitor analysis to improve client strategies on Pinterest and Instagram.

HERE'S WHAT I EXACTLY DID -

AFTER THE DISCOVERY CALL -

Conducted a thorough assessment of client requirements to understand their strategies, usage, and effectiveness comprehensively.

Analyzed the client's ideal client avatar to align the content with the target audience.

Ensured that the produced content was relevant to the target audience by understanding their preferences, behaviours, and pain points.

Used the gathered insights to provide recommendations for improving the client's overall performance.

DURING THE ONBOARDING PROCESS -

Developed a custom client onboarding questionnaire to facilitate a smooth client onboarding process.

The questionnaire helped to gain a comprehensive understanding of the current strategies implemented by the client.

Obtained insights into the role's requirements, allowing for effective collaboration with the client.

Used the gathered information to create a tailored plan to meet the client's needs and achieve their objectives.

FOR PINTEREST

Creation of pin graphics

Designed custom graphics for multiple clients on Pinterest, including single pins, idea pins, idea sequences, video, and standard pins, to improve consistency and branding.

Optimized pin graphics for each pin type to maximize their impact and reach on the platform.

Writing pin descriptions

Wrote SEO-rich pin descriptions with relevant keywords and phrases to increase the discoverability and visibility of pins in search results.

Included compelling CTAs in pin descriptions to encourage engagement and drive traffic to clients' websites.

Scheduling in Tailwind

Utilized Tailwind to schedule pins in advance for optimal posting times and to increase consistency and visibility on Pinterest.

Tracked pin performance through analytics and adjusted posting schedules accordingly to improve effectiveness.

Keyword research

Conducted keyword research using various tools and techniques to find relevant, high-volume, low-competition keywords for board and pin descriptions, titles, and tags.

Repurposing content

Repurposed Instagram content into various pin types to increase traffic on both platforms while maintaining messaging and branding consistency.

Leveraged the unique strengths of each platform to reach a broader audience and drive engagement.

FOR INSTAGRAM

Hashtag research

Conducted extensive hashtag research for employers' social media accounts.

Researched hashtags based on their level of popularity and relevance to the client's niche, industry, skills, target audience, location, and other relevant categories.

The research was conducted after deeply understanding the client's audience to ensure the hashtags resonated with them.

ADMIN TASKS -

Executed Admin tasks as per the client's request.

Created multiple forms in Typeform for multiple applications and feedback.

OTHER TASKS -

Brainstormed fresh and innovative ideas to improve the user experience and address user pain points.

Brainstormed creative solutions to challenges faced by the client and their audience.